How to start a successful petition?

What should my title be?

The title will determine the first impression that you will generate on other users, therefore it must be engaging but simple at the same time.

  • Less is better

It is important that you keep a short title, that by itself you will help understand the reader what you want to achieve with your proposal.

  • Problem or Solution?

Make your title focus on the solution you want to provide and not merely on the problem. People like concrete solutions.

  • Be emotional

It is always easier to attract people with an emotional title or by indicating the need for urgency, keep this in mind, especially if there is a time limit to get your petition carried out.

Whom should I address my petition to?

This is one of the most important issues facing the success of our petitions.

  • Address your petition to people, not to companies, foundations, or political parties

We believe that your petition will be clearer if you direct it to that person who can make the necessary decision to get your petition carried forward. For example, if you want a law changed in your city, it is better to direct your petition to the Mayor / Intendant or to another public official working in the corresponding area and not to address it to the “Government of Buenos Aires”.

  • Point to the person in charge of that area, not to the top brass

Do not shoot for the stars, it is useless to direct your petition to the President or the Mayor if the decision maker is another official, such as a Councilor, or someone who works in a Ministry or another place. It is better to point directly to them, these people will tend to act faster since they are not used to public pressure.

Catch your audience!

Be creative, captivate your audience, make them feel emotions. We all love a good story, if you manage to tell your proposal in such a way, you will get many more people to collaborate with your cause and support you with their signature. Keep in mind that the more foundations you provide, the more chances you will have to convince readers, the same applies to the narration of the text, avoid spelling or grammar mistakes, they take away credibility to your work.

Tell readers why your proposal is important to you and why it should interest the rest of the community. Tell them who you are, how the problem you want to face arose, and more importantly, tell them how you can solve this problem and what can happen if this is not resolved. Remember also to maintain a respectful language towards the recipient of the request and not to use unnecessary aggressions.

Use an image or a video (Yes or Yes)

Do not forget to add a good image or video, this will be the first thing that users will see when they enter your petition.

  • Make it speak for itself

Try to use an image that can speak for itself, that manages to convey the background message even before the viewer reads your petition.

  • Make sure it is big enough

Make sure you use large images to allow them to be seen on the screen of any device. Avoid using images with low resolution and poor quality.

  • If you use a video, make sure it's short

The best videos tend to be short, they go directly to the problem without giving unnecessary inroads. It is generally estimated that you usually have 6 seconds to capture the attention of a user when watching a video, so you must try to capture their attention from the beginning of it.